Diving with Apple

About APPLE

We all know Apple is an American technology company that designs, develops, and sells consumer electronics, computer software, and online services. Devices include the iPhone, iPad, Mac, Apple Watch, Vision Pro, and Apple TV; operating systems include iOS, iPadOS, and macOS; and software applications and services include iTunes, iCloud, Apple Music, and Apple TV+.

About APPLE’s company name

According to Wozniak, Jobs proposed the name “Apple Computer” when he had just come back from Robert Friedland’s All-One Farm in Oregon. Jobs told Walter Isaacson that he was “on one of my fruitarian diets,” when he conceived of the name and thought “it sounded fun, spirited and not intimidating … plus, it would get us ahead of Atari in the phone book.”

History of APPLE

On April 1, 1976, Apple Computer Company was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne to produce and market Steve Wozniak’s Apple I personal computer. The company was registered as a California business partnership. Wayne, who worked at Atari as a chief draftsman, became a co-founder in return for a 10% stake. Wayne was gun-shy due to the failure of his own venture four years earlier. On April 12, less than two weeks after the company’s formation, Wayne left Apple, selling his 10% share back to the two Steves for $800.
Later, Jobs and Wozniak incorporated the company on January 3, 1977.

For more than three decades, Apple Computer was predominantly a manufacturer of personal computers, including the Apple II, Macintosh, and Power Mac lines, but it faced rocky sales and low market share during the 1990s. Jobs, who had been ousted from the company in 1985, returned to Apple in 1997 after his company NeXT was bought by Apple. The following year he became the company’s interim CEO, which later became permanent. Jobs subsequently instilled a new corporate philosophy of recognizable products and simple design, starting with the original iMac in 1998.

With the introduction of the successful iPod music player in 2001 and iTunes Music Store in 2003, Apple had shifted its emphasis from computers to consumer electronics and media sales industries, leading it to drop “Computer” from the company’s name in 2007. That same year iPhone and Apple TV were announced at the Macworld Expo.

About APPLE IPHONE

The iPhone is a line of smartphones produced by Apple that use Apple’s own iOS mobile operating system.
The first-generation iPhone was announced by then-Apple CEO Steve Jobs on January 9, 2007. Since then, Apple has released new iPhone models annually.
When it was introduced, its multi-touch screen was described as “revolutionary” and a “game-changer” for the mobile phone industry. Subsequent models have continued to garner praise.
Since the iPhone’s launch, it has gained larger screen sizes, video-recording, waterproofing, and many accessibility features.

About APPLE WATCH

Apple makes several other products that it categorizes as “Wearables, Home and Accessories”.
These products include the AirPods line of wireless headphones, Apple TV digital media players, Apple Watch smartwatches, Beats headphones, HomePod smart speakers, and the Vision Pro mixed reality headset.

During a press event on September 9, 2014, Apple introduced a smartwatch called the Apple Watch.
Initially, Apple marketed the device as a fashion accessory and a complement to the iPhone, that would allow people to look at their smartphones less. Over time, the company has focused on developing health and fitness-oriented features on the watch, in an effort to compete with dedicated activity trackers.

About APPLE WATCH ULTRA

The Apple Watch Ultra is a line of sport smartwatches produced by Apple as part of the Apple Watch product line. Introduced in September 2022, they are marketed towards endurance athletes and outdoor recreation (competing with offerings from companies such as Garmin and Polar), and carry a rugged form factor with a wider band, a larger, brighter display, multi-band GPS, a larger battery, water temperature sensor, and additional functionality for diving.
Apple Watch Ultra has a water temperature sensor, and carries WR100 and EN13319 certification. Apple rates the device for diving to depths of up to 40 metres (130 ft); a new “Depth” app is included for displaying depth and water temperature information, while Apple partnered with Oceanic Worldwide to release the subscription-based “Oceanic Plus” app for more advanced dive computer functionality.